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LEADING LADY ENERGY •

Sale is on!

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Meet Our Founder

Bailey Martindale, the heart and visionary behind Femmeciety, is a passionate beauty enthusiast and dedicated single mom to her adorable 2-year-old son and two lively mini Aussies. Originally from Oklahoma, Bailey's journey has taken her from the bustling streets of Dallas to the scenic landscapes of Salt Lake City before she found her home in sunny St. Pete, Florida.

Her love for all things beauty, particularly bold lipstick, inspired the creation of Femmeciety. As a lifelong wearer of vibrant, statement-making lips, Bailey was determined to develop high-quality, long-lasting lip products that wouldn't dry out the lips but would stay flawless all day long. Fueled by her own need for dependable lip products, she created a brand that empowers women to embrace their Leading Lady Energy with every swipe.

Bailey's mission is simple: to provide beauty that lasts, hydrates, and boosts confidence—just like the bold lipsticks she always wears. Through Femmeciety, she’s crafting more than just makeup; she’s creating a community that celebrates strength, individuality, and the confidence to take on the world.

Cruelty-Free & Vegan

Beauty without harm. All our products are cruelty-free, vegan, and made with kindness in mind.

Long-Lasting

Smudge-proof, waterproof, and vibrant. Our lip products are designed to stay with you all day.

Woman-Owned

Founded by a single mom, Femmeciety empowers women to embrace confidence.

Clean Ingredients

Paraben-free, sulfate-free, and eco-friendly. We prioritize your health and the planet.

Smudging and Fading? Not Here.

Long-lasting, smudge-proof lip color that stays put.

Compromise? Not in Our Vocabulary.

Beauty products that deliver without cutting corners.

Dry Lips?
We’ve Got You.

Hydrating formulas that keep your lips soft.

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Unhealthy Ingredients? Never.

Clean, cruelty-free, and vegan beauty you trust.

Lack of Options? Problem Solved.

Shades for every mood, look, and skin tone.

Fussy Application?
No Thanks.

Effortless formulas for quick, flawless application.

Why Choose Femmeciety

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Sarah B.

Femmeciety is my new fave for everyday color & especially on my longest days when I need my lips to last! I can wear the liquid lip kit for 10+ hours without having to retouch. I can even eat Chipotle and it stays on!
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CW

The last few years I've had a real problem with cosmetics - inflamed, rashy & swollen, so I started wearing sparingly. The last few days I've been wearing Femmeciety & I haven't had a single issue. No bad reactions. And the colors are to die for. They wear all day & night. 
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Michelle B.

Ok, I am obsessed! Here is me at different times of the day yesterday! I only touched up the bottom middle of my lip after lunch and I really could have gotten away with not doing it. Thank you again for all of your help selecting colors. I'm a huge fan and can't wait to see what else you come up with!
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Alyssa

I absolutely adore my Femmeciety lipstick! It's crease-resistant and smudge-proof formula has been a game changer for me. The fact that it lasts all day is beyond impressive! This lipstick not only elevates my look but boosts my confidence, knowing it'll stay flawless no matter what. 

Show Us Your Leading Lady Energy

@Femmeciety

Watch this video of Sarah creating her ombre lip. Try it with colors #2004 - Lord Have Mercy & #3006 - Femme Fatale 

Looking For
Color Inspiration?

Welcome to Femmeciety: Where Confidence Meets Cruelty-Free Beauty

At Femmeciety, we know that finding beauty products that truly deliver can feel overwhelming. Lipsticks that smudge, glosses that feel sticky, and liners that fade before you’ve even finished your coffee—it's frustrating. Add in concerns about harmful ingredients and animal testing, and suddenly beauty doesn’t feel so beautiful. We’re here to change that.
 

Femmeciety was founded by a single mom who understands the power of confidence. As a mompreneur juggling life and business, she dreamed of a beauty line that made women feel bold, empowered, and unapologetically themselves. And so, Femmeciety was born: a collection of high-performance lip products that solve your beauty frustrations while staying true to values of kindness, sustainability, and inclusivity

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Smudge-resistant, waterproof, and intensely pigmented, these lipsticks deliver bold color in a single swipe. Perfect for all-day wear without touch-ups.

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Hydrating, lightweight, and glossy, our lip oil delivers the perfect balance of nourishment and shine. Wear it alone for a natural glow or as a pre-lipstick treatment.

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High shine without the stickiness. This creamy vinyl-textured gloss hydrates and soothes your lips while staying smudge-proof for up to six hours.

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For those who love a creamy matte finish, our bullet lipsticks provide rich color that lasts for hours. Smudge-resistant, full-coverage, and perfect for any occasion.

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Define your lips with precision. Our liners are waterproof, smudge-proof, and designed to enhance any lipstick or gloss in your collection.

Blog

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